The Challenge
The number of independent radio stations in the UK is booming and set to grow exponentially for the foreseeable future – multiplexes are being advertised and awarded at a rapid rate making this an incredibly exciting time for radio.
Speaking to our members, one of the biggest challenges faced by these new stations (and existing ones) is how to generate the revenue they need to survive. This challenge has been made even tougher by the fact that, up until now, it has been impossible for these stations to provide any accountability in terms of both what they have broadcast and the size of audience it has reached.
Advertisers crave three key things – confidence in delivery, accountability in terms of results and an easy way to buy the media. Now, thanks to Local Radio Support and our technical partners, they can have all three…… we would like to introduce IRIS – Independent Radio Income Stream.
